Using UTM Parameters in ManyChat: Track Your Affiliate Success

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Using UTM Parameters in ManyChat: Track Your Affiliate Success

Ever wondered why your affiliate campaigns aren’t delivering clear insights? You’re not alone. Many marketers struggle to track which traffic sources convert best—but UTM parameters in ManyChat can solve that. Let’s dive in!

Why UTM Parameters Matter for Affiliate Tracking

UTM parameters are tiny snippets of code added to URLs. They help tools like Google Analytics identify where your traffic comes from. Without them, you’re flying blind—you won’t know if your ManyChat campaigns are driving sales or falling flat.

How UTM Parameters Work

Imagine you run an online store and share a product link via ManyChat. By adding UTMs like ?utm_source=facebook&utm_medium=chat, you’ll see exactly how many clicks came from that specific chat flow.

How to Set Up UTM Parameters in ManyChat

Follow these steps to start tracking like a pro:

  1. Define Your Campaign Goals: Are you promoting a webinar, eBook, or product?
  2. Build Your UTM URL: Use free tools like Google’s Campaign URL Builder.
  3. Add the URL to ManyChat: Insert it into buttons, quick replies, or messages.

Example UTM Structure

  • utm_source=affiliate_partner
  • utm_medium=manychat
  • utm_campaign=summer_sale
UTM parameters example in ManyChat interface

Real-World Use Case: Boosting Affiliate Sales

Sarah, a health supplement affiliate, used UTM parameters in ManyChat to track two campaigns:

  • Facebook Ads → ManyChat: 35% conversion rate
  • Instagram Stories → ManyChat: 22% conversion rate

By analyzing this data, she doubled down on Facebook Ads and increased her earnings by 60% in three months. Individual results may vary.

Affiliate campaign dashboard tracking UTM performance

Common Mistakes to Avoid

  • ❌ Typos in URLs: Test every link before launching.
  • ❌ Inconsistent Naming: Keep UTM tags standardized (e.g., always “manychat” for medium).
  • ❌ Ignoring Data: Review analytics weekly to adjust campaigns.

Ready to Master ManyChat Tracking?

UTM parameters turn guesswork into actionable data. Whether you’re promoting affiliate offers or growing your email list, they’re a must-have tool. Pro tip: Check out our guide on ManyChat automation hacks to save time.

Start your free trial of ManyChat today and apply these strategies: Click here to get started.

Disclaimer: Earnings and results are not guaranteed. Always test strategies for your unique audience.

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