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7 Ways to Personalize Messages for Higher Engagement

Are your messages getting lost in the noise? Generic outreach often falls flat. Learn how to craft personalized messages that connect and convert.

Why Personalization Matters

Imagine you run an online store and send a blast email saying, "Hey Customer! Check out our sale!" Now imagine writing, "Hi [First Name], your favorite category, [Category], is 50% off this week!" Which one gets clicks? Let’s dive into actionable strategies to make your messages feel one-of-a-kind.

7 Strategies to Boost Engagement

1. Use Dynamic Tags for Names and Preferences

Tools like ManyChat let you auto-insert names, locations, or past purchase data. Example: "Hi {% first_name %}, ready to upgrade your {% last_purchase %}?"

2. Segment Your Audience

Group contacts by behavior or demographics. New subscribers get a "Welcome" series, while repeat buyers see loyalty rewards.

3. Leverage Behavioral Triggers

Did someone abandon their cart? Send a reminder with a discount. Check out our abandoned cart guide for more tips.

4. Add Video or Voice Notes

A 10-second personalized video (e.g., "Hi Jane, I picked this for you…") builds trust faster than text.

5. Reference Past Interactions

"Loved our chat about email marketing! Here’s that case study I promised…" shows you’re paying attention.

6. Ask Questions

End messages with a call-to-question: "Which topic interests you most?" or "Should I save you a seat in tomorrow’s webinar?"

7. Test Send Times

Use analytics to find when your audience is most active. Pro tip: Tools like ManyChat automate this for you.

Real-World Success Story

Boutique skincare brand Glow Haven increased open rates by 140% by adding personalized product recommendations based on past purchases. They segmented audiences by skin type and used dynamic tags for first names.

Common Mistakes to Avoid

• Over-personalizing: Mentioning a user’s specific neighborhood can feel creepy – stick to broader locations.
• Ignoring data privacy: Always get permission before using personal details.
• Forgetting mobile users: 60% of messages are read on phones – keep it concise!

Ready to Personalize Like a Pro?

Start small – add a name tag to your next email or segment your list by engagement level. Tools like ManyChat make it easy to automate without losing that human touch. Try their free trial here (individual results may vary).

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