5 Overlooked ManyChat Features That Drive Sales

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5 Overlooked ManyChat Features That Drive Sales

Stop Leaving Money on the Table!

You're using ManyChat to engage customers... but are you truly maximizing its sales potential? Most businesses focus only on basic broadcasts and autoresponders, completely missing powerful built-in tools that can dramatically boost conversions. What if I told you the secret to 30% higher sales might already be in your dashboard?

After analyzing hundreds of campaigns, I've discovered five hidden gems that consistently get overlooked. These aren't flashy new features - they're practical tools buried in your existing setup that can transform casual browsers into loyal buyers. Let's dive in!

Important: Individual results vary based on implementation. Always test strategies for your unique audience.

1. Custom Fields: Your Personalization Powerhouse

Why you overlook it: It feels technical to set up initially

Why it drives sales: Personalization can increase conversion rates by up to 202% (Aberdeen Group). Unlike basic segmentation, custom fields track dynamic user data like:

  • Last purchased item
  • Price range preferences
  • Birthday month
  • Quiz results (e.g., "Skincare Type: Oily")

Pro Tip: The 3-Step Activation

  1. Add fields in Settings → Custom Fields
  2. Collect data via questions in welcome flows (e.g., "What brings you here today? Sales or support?")
  3. Trigger hyper-relevant offers using {{custom_field}} merge tags

Example: "Hey {{first_name}}, since you loved our summer dresses, new arrivals just dropped in your preferred $$ price range!"

2. Conditional Logic: The Invisible Sales Funnel

Why you overlook it: Default broadcasts go to everyone (easier but less effective)

Why it drives sales: Sends the right message at the right time based on user actions. Imagine automatically:

  • Sending a discount to cart abandoners
  • Offering premium support to high-value customers
  • Recommending accessories after purchase confirmations

The "If/Then" Magic

Set rules like: IF user clicked product link X, THEN send tutorial video. ELSE IF they opened but didn't click, THEN send testimonial.

Learn more about building effective chatbot flows in our guide.

3. Scheduled Broadcasts: The Timeless Revenue Generator

Why you overlook it: You send messages when you're free, not when customers are ready

Why it drives sales: Messages sent during peak engagement hours (9-11 AM local time) get 2.3x more clicks (ManyChat data). Schedule:

  • Flash sales to hit inboxes at lunch breaks
  • Post-purchase follow-ups at exact shipping delivery times
  • Weekend promotions every Friday at 5 PM

Hypothetical win: A coffee shop schedules "Afternoon Pick-Me-Up" offers at 2:30 PM - exactly when energy dips occur. Conversion rates jump 27%.

4. Comment Growth Tool: The Untapped Traffic Source

Why you overlook it: You think it's just for list-building

Why it drives sales: Turns social engagement into instant sales conversations. When users comment on your Facebook posts:

  1. Automatically send them a Messenger discount code
  2. Route them to product pages related to the post
  3. Follow up with abandoned cart reminders

Real data: Beauty brand reported 18% conversion rates from comment-triggered campaigns.

5. Saved Responses: Your 24/7 Sales Team

Why you overlook it: You handle common queries manually (wasting hours!)

Why it drives sales: Instant answers = faster decisions. Create responses for:

  • Size charts with buy buttons
  • "Best Sellers" carousels
  • FAQ videos that overcome objections

Implementation Hack

Use keyword triggers like "#returns" or "#pricing". When users ask, they instantly get polished responses with product links - even at 2 AM!

Real-World Results: Boutique Boosts Sales 34%

Sarah's clothing store struggled with abandoned carts. By implementing just two overlooked features:

  1. Custom Fields tagged users who viewed specific categories
  2. Conditional Logic sent tailored discounts 3 hours later

Result? 34% more recovered sales and 22% higher average order value within 60 days. The best part? She spent zero on ads.

3 Critical Mistakes to Avoid

Don't undermine your efforts with these errors:

  • Mistake 1: Collecting custom field data but never using it (set reminder alerts!)
  • Mistake 2: Scheduling broadcasts without timezone adjustments (segment by location!)
  • Mistake 3: Using saved responses as static text (always include clickable elements!)

Want deeper strategies? See our engagement hacks guide.

Ready to Unlock Hidden Revenue?

These overlooked features work because they focus on relevance, timing, and automation - the holy trinity of conversational marketing. You don't need more tools; you need to use your existing toolkit strategically.

Why not test one feature today? ManyChat's free plan supports all five tactics. Set up takes minutes, but the sales impact lasts for years.

Start your free trial now and experiment with these powerful features: Try ManyChat Free

Note: Results depend on implementation quality and audience. We may earn a commission if you upgrade.

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